Pathway 4

Communicating Second Chance Hiring with the Public

Communicating your commitment to Second Chance employment provides a valuable opportunity to articulate your company’s broader social impact goals. Second Chance employment and improvements to the justice system more broadly are increasingly embraced by Americans, and employers can help drive public sentiment by telling stories of success and sharing their motivation.

Companies can leverage a wide range of channels including social media, advertising, public relations, and industry associations. Through employer platforms and influence, Second Chance companies can broadcast their inclusive practices and strengthen the case for broader employer adoption, better policy, and public support for second chances.

Maximizing Employer Influence